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November 2, 2006
I *heart* ALA's new tech marketing stuff
I just received the ALA Holiday 2006 catalog, and there are two new sets of materials that really caught my eye (all the way at the end of the catalog, unfortunately, but anyway).
The Listen @ Your Library ® is targeted towards audio book listeners, with particular attention to the digital aspects of audio books, and the recognition that MP3 players are so popular, with a Listen logo that resembles equalizer bars. Nice.
The new Teen Tech Week ™ campaign focuses on attracting teens to the library to use the technology resources. Thankfully, there are no terribly cheesy posters, but more hip-looking, colorful posters that focus on creating, playing, and surfing at the library, along with branded CD case and Cordman, and your standard other fair (pens, pamphlets, etc.). Currently, the Teen Tech Week poster is number 2 in the top 5 online bestsellers for the ALA online store. Kudos to YALSA on such an excellent job with the new program.
I'm impressed. The recognition of the importance of technology is really important, and a welcome attitude from ALA.
November 2, 2006 6:17 AM